Post by Stephanie McMahon's sidekick! on Nov 2, 2002 5:08:07 GMT -5
Huge Drop For Smackdown Rating - Some Good News In It?
The Smackdown ratings are in for last night and they are not too impressive. After a 3.7 last week, the show took a decent-sized hit, falling to 3.3.
The primary cause of this drop is that last night was Halloween, which would especially impact the younger market. Due to Halloween activities, there was an estimated fifty percent ratings drop among teenage males.
Many would also guess that the poor RAW from Monday night hurt ratings. That possibly had some effect, but the statistics show that if RAW had any effect it was very trivial. Being that the 18-49 demographic actually increased from last week, the only key drop is in the teenage market, as mentioned above. Thus, the Halloween activities held the rating down, but had last night not been Halloween, it looks as if Smackdown would have even had a higher rating than last week. Therefore, as poor as many felt RAW was, it didn't hurt Smackdown, showing that viewers really are identifying the two as different brands.
The Smackdown ratings are in for last night and they are not too impressive. After a 3.7 last week, the show took a decent-sized hit, falling to 3.3.
The primary cause of this drop is that last night was Halloween, which would especially impact the younger market. Due to Halloween activities, there was an estimated fifty percent ratings drop among teenage males.
Many would also guess that the poor RAW from Monday night hurt ratings. That possibly had some effect, but the statistics show that if RAW had any effect it was very trivial. Being that the 18-49 demographic actually increased from last week, the only key drop is in the teenage market, as mentioned above. Thus, the Halloween activities held the rating down, but had last night not been Halloween, it looks as if Smackdown would have even had a higher rating than last week. Therefore, as poor as many felt RAW was, it didn't hurt Smackdown, showing that viewers really are identifying the two as different brands.
